February 02, 2004

They want it both ways

I'm talking about the Super Bowl producers and CBS, of course.

They love the publicity of the Super Bowl, and fight every year for as large an audience as they can get. So, naturally, when Justin Timberlake and Janet Jackson take advantage of the astronomical publicity to boost their own headline values, it seems a bit greasy for NFL Executive Vice President Joe Browne to issue such a phlegmatically disapproving statement as, "We were extremely disappointed by elements of the MTV-produced halftime show."

Come on, Joe. That's part of the game. Everyone, including Jackson and Timberlake, just wants the ratings...

Posted by Carey at February 2, 2004 07:31 AM